ANOTHER BLOWHARD trumpeting of “readership-stats”, another con-trick from Bath’s fatuously fraudulent ‘reverend’. According to Stuart Campbell, editor of Nationalist Front blog Wings Over Scotland, the site had 293,753 unique visitors in October 2015. Rejoice and raise the saltires, hang the Unionists, beseech the MSM etc. AhDinnaeKen finds itself asking the questions: Can we trust those figures and what benefit are they to Campbell?
By Longshanker aka @ergasiophobe – Temporary Google Analytics expert
NEVER SLOW to blow his own trumpet and maintain the myth of a massive readership, Stuart Campbell of Wings Over Scotland recently confirmed to his ‘alert readers’ that just under 300,000 unique visitors or “readers” – as he often refers to such numbers – visited his blog in October 2015.
Very impressive and a potentially powerful political influence if the figures were to be believed which, according to web traffic and internet specialists and user analytics experts Incapsula, they can’t.
According to Incapsula’s findings, 62.3% of traffic to medium sites like Campbell’s – with 10,000 plus visitors per day – are bots. Or non-human traffic in human speak.
Doing the math, the impressive figure of 293,753 unique visitors for the month of October, suddenly whittles down to a less impressive 95,400.
It’s still a formidable figure in anyone’s language but, unfortunately for Wings, it’s exponentially less than the 300,000 claim.
Then, of course, the method of recording and reporting those numbers has to be further taken into account.
Each “unique user” or “unique visitor” is actually a little computer cookie known as an _utma Cookie which is recorded and reported by a Google tool known as Google Analytics. According to Yehoshua Coren, a Google Analytics expert, unique visitors are not commensurate with unique people or readers.
He said: “We use the term “visitor,” but technically this means “__utma Cookie.” Cookies are browser specific. So if I, Yehoshua Coren, visit example.com in a 5 minute span from 3 different browsers, GA (Google Analytics) reports that 3 “unique visitors” came to the site. Similarly, if 3 different people in my household visit example.com at different times throughout the day, this is 1 “unique visitor.” Lastly, if I visit a website repeatedly using Private Browsing (Firefox) or Incognito Mode (Chrome), etc, my cookies are cleared on browser close so I’ll be an additional “unique visitor” (with a ‘new visit’) on every subsequent visit.”
Wings has a noisily notable hard core “fringe” following of assorted cybernat oddballs, expatriates, geek loners, paranoid conspiracy theorists, adolescent gamers, ‘superior intelligence’ IT coders, dribbling media illiterates, barren ‘genius’ cat people and intellectually starved SNP politicians.
Many of them will view the Wings blog using anything between 3 to 10 devices such as home computers, mobile phones, work computers/tablets etc. To be generous, we’ve also factored in random different browsers set to varying states of privacy – as referenced by Yehoshua Coren above.
Cutting Wings some slack and opting for the smallest likely average figure of viewings to 3 separate devices/browsers per actual person, that gives the blog a monthly real human being readership of around 31,800.
It’s still relatively impressive in a not really impressive at all kind of way – given the blog’s tediously repetitive ad nauseum formula of; mainstream media bad, Labour party bad/, SNP criticism bad, and anyone and everyone else not on board, a “stupid f**king c**t” bad etc.
But the more realistic figure of just under 32,000 unique readers pales compared to the trumpeted 300,000 readers figure.
There’s a thing.
Also, when you further factor in Campbell’s own claim that the Wings blog site is under almost constant DDoS attack – cyber attacks which aim to shut sites down through swamping them with “unique user” hits – then it begins to look positively paltry considering the hype which precedes it.
It also somewhat undermines the alleged authority which a “readership” of 300,000 is intended to convey. So there’s another thing.
DDoS attacks can produce what are known as ‘spikes’ in unique user figures. One site in a Google analytics discussion forum recently complained of a “sudden spike in direct traffic increase of about 30k (30,000)”. And the spike occurred in one day. Who knows how many DDoS “unique user” spikes are an integral part of Wings reported figures?
One thing’s for sure, Wings will never tell you because it would directly interfere with his duplicitous intention to con Twitter and Facebook users into thinking he’s part of some sort of “wonderful” Nationalist internet movement.
As recently laid bare in a Twitter conversation with Herald journalist, David Leask, Wings “hits” or “readers” as Campbell prefers to call them, pale into insignificance beside newspapers like the Herald.
As Leasky was the first to point out – in terms of accuracy and fairness – comparing Wings with the likes of the Herald, in terms of numbers, is “hardly a fair comparison”.
Readers can make up their own minds. But any Unionist or Nationalist or interested observer who thinks that Wings Over Scotland is a political player should think again.
If you believe that Wings trumpeted figure of just under 300,000 unique users is anything remotely close to individual readers then AhDinnaeKen has some plain and simple advice for you: take a long hard look in the mirror – that’s what a zoomer looks like.